What is Video Marketing? 

Original1

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.

Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy

Video has absolutely dominated social. According to a resent Hub spot research report  four of the top six channels on which global consumers watch video are social channels.

The Benefits of Video Marketing

Video is a Gold Mine for SEO

It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience

Youtubeis the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

 

Video Boosts Conversion Rates

A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.

 

Video is Easily Accessible 

There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

Video is Effective

Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

 

Video is Emotional 

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text. See an example of an emotionally appealing video below.

How to Develop a Video Marketing Campaign

Developing a video marketing campaign is most often accomplished by conductingmarket research  competitive analysis and gathering target market insights. Once you have this information and can shape your Strategy you can determine the message.

What do you want your audience to hear, see and feel? What message are you trying to convey? What is the call to action?

After creating a strategy and developing your message, you should select aproduction company to make your vision come to life. Sure, anyone can whip out a Flipcam and make a short video, but quality is key. A well-made video is the cream of the crop, and will rise to the top of the massive amounts of video available online today.

 

 

 

 

 

اقرأ المزيد

اقرأ المزيد

Six Legal guidelines Of 시흥 출장

Sports and 시흥출장안마 Remedial Massage: The Use of Massage in Prevention and Recovery Sports and remedial massage is utilized to take care of injuries, chronic pain and restricted flexibility, reduce fatigue, swelling and tension from heavily worked muscles as well as accelerate recovery from strenuous activity. These may are the response to athletics including running,

Read More »

10 Tips To Grow Your 선릉의 안마방

Just the Right Touch for Caregivers For centuries folks have used massage for therapeutic reasons to help remove stress and tension accumulated in the muscles. Pregnancy is stressful, because of the excessive putting on weight and expectant mother can usually benefit from a therapeutic massage to aid relieve the stretching, aching muscles. Pregnancy requires a

Read More »

Eight Simple Ways The Pros Use To Advertise Tencent Gaming Buddy

If you need a gaming laptop system that’s able to accommodating even probably the most intricate recreation titles but you cannot manage a new a single, you will want to just take advantage of the online pages that market alienware gaming personal computer sections secondhand. Having discovered the strategies to run any Android Game on

Read More »
Scroll to Top