Here is a list of three things that every business lender or broker should have on their website.
One of the most popular questions we get when working with lenders or brokers is what do I put on my website so I can get more leads and grow my business?
1-Web Design for Commercial Brokers
When a prospective client or referral partner becomes interested in your business, their first step is to research you. And in today’s world, that means checking out your website.Your website plays a number of critical roles. It is your one employee who never sleeps. It is there around the clock to answer any questions that people have about who you are and what you offer. It tells them why they should do business with you, jots down their lending needs, and sends that information right to your inbox. It can be the best employee you have. Or it can be your worst. A poorly designed website immediately conveys that your business is unprofessional and can’t be trusted. A website that is hard to navigate is like an employee who refuses to answer clients’ questions. And a website with poor calls to action will never capture a visitors’ information or move them to the next step in you’re lending funnel. Our website design for loan brokers is laid out to make sure that your website becomes your favorite employee.
Custom Designed Websites
We all know that making a great “first impression” can have a lasting impact on a relationship. The same is true online. Studies find that people form strong opinions about a company within the first two minutes of visiting its website. People judge books by their covers, and they judge companies by their websites. This is why we include best in class custom design with every website we build. Rather than being stuck with a few templates to choose from, the sky is the limit for your new company website. Our consultants start by helping you to clarify exactly what makes you and your business stand out. Our graphics team then creates a set of initial design concepts for your website, each laid out to help you express this brand. We then revise your layout and design however you like, making sure that when it is published your site tells your story perfectly.
2- Search & Mobile Friendly Broker Websites
In today’s world, just having a website isn’t enough. To truly grow your business, your website needs to look great on mobile AND be easily found on search engines.
Your website should be mobile friendly, making you look great on phones, tablets, laptops, and PCs. To be more specific (for all the techies out there), This means that your site should dynamically re-size and rearrange its content to match the width of whatever device it is being viewed on.
It should also include on-site search engine optimization, making sure your broker website is Google friendly. With written and installed custom meta-tags, using the right keywords in the title and description for each page. In addition, you should set up your Google Analytics account, when your site is ready, list it with all of the major search engines for fast indexing.
Getting prospective customers to do what you want them to do can be like herding cats. They abandon proving their information, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. Compelling calls-to-action can help you urge prospective customers toward conversions
Your website should talk to your customers & lead them to where you want to land them at the end. It should be also placed in clearly in front of them so they don’t get confused speaks easy way to our potential customers and redirecting them to your best offer, service pages or even leads them to immediately provide their information.