With the millennial generation fast becoming the generation who will be making all health decisions for the family, Internet marketing is more important than ever. These individuals own smartphones and use them every day as their primary source of interacting with the world. This includes interaction with healthcare providers like their primary dentist or orthodontist.
Even within Generation X and the Baby Boomer generation, Internet marketing is the lens through which these individuals see the world. When it comes to finding a new family dentist, locating a reputable orthodontist in the area, reading dental care provider reviews, and scheduling appointments, the Internet is the key tool being utilized.
Because of this, as a dental practice you must understand that the Internet is what’s driving customers. In order to be successful, therefore, you need to be in-the-know and on top of your own Internet marketing strategies. This will allow you to profit and thrive.
Whether it’s inviting new patients to visit your dental office with a discounted “first cleaning offer,” allowing existing patients to schedule and reschedule appointments directly on your website, or anything else Internet-related, Digivizo should be your go-to marketing provider
Did you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? Or that millennials trust social media first when it comes to making their purchase decisions?
Add to that the fact that 85% of millennials own smartphones , and that 84% of millennials don’t trust traditional advertising, and you can see why digital marketing is so immensely essential to your business.
As a dental care provider, you need a constant flow of new patients in order to stay in the black and enjoy a positive ROI. This means attracting new customers from all demographics — including the Baby Boomer generation, Generation X, and Millenialls. And in areas where dental practices are competing fiercely for these patients, Internet marketing becomes even more vital.
The Strategy Behind an Ongoing Marketing Campaign
If an ongoing marketing campaign is the best way to reach practice growth, what does one actually look like? Here are some of the key elements.
Modern, Optimized Website — A visually-stunning, easily navigable website with a direct call-to-action should be the crux of your strategy. With ongoing maintenance and security, your site can stay up-to-date and protected.
SEO — Search engine optimization is a long-term investment that offers incredible ROI by bringing you to the top of Google searches in your area.
Facebook Ads — This strategy allows you to show your community the value of choosing you through compelling ads that target your unique services. Over time, you can tailor specific ads to custom audiences, improving your conversion rate by targeting your ideal, new patients.
Google Ads — Are you hoping to reach neighboring towns or attract more speciality cases? Pay-per-click ads on relevant Google searches can get you there.
Social Media Marketing — Engage your community with custom-branded social media marketing on a consistent basis.
Anything can happen with a business — from the fortunate to the unfortunate. And while the Internet can be a helpful blessing for attracting a patient-base and increasing revenue, it can also be a discouraging pitfall for the reputation of the business in some cases.
If your dental practice has recently received unwarranted bad reviews or any other hit to your overall reputation, we can take charge of the situation and immediately improve your reputation using deliberate marketing strategies.
Depending on your unique practice, your strategies will differ. That’s why we take the time to listen to your needs and help you build an ongoing marketing campaign that prioritizes long-term success through a constant influx of new patients.
How can we help?
We can’t wait to hear your goals. Schedule your complimentary marketing planning session with our team today.