Ask a business owner or a marketer what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
Website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you’re in for a huge online success.
What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!
- Write an article.
You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website – post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!
- Exchange links.
Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.
- Get involved in forums.
Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!
- Advanced website traffic needs advanced tools.
The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!
- Power up with meta tags.
Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!
- Direct to directories.
Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.
- Conduct a survey.
Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one’s on the losing end here!
There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!
While for more ways you can consider the following;
This one is so obvious, we’re going to look at it first. Paid search, Social Media Advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high Commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of Social Media Marketing.
3. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on page SEO doesn’t have to take ages, and it could help boost your organic traffic.
4. Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
5. Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of Word-of-mouth-marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
6. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
7. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
8. Examine Your Analytics Data
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.