Dental Marketing

The four main ways to increase dental hygiene production and practice success

Many dental practices are still struggling in the post-recession economy. One solution is to reinvent the dental hygiene department. For too many years in too many practices, the sole purpose of the hygiene appointment has been for the hygienist to provide twice-yearly prophylaxis to patients. Unfortunately, in that model, opportunities are missed to create greater …

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Avoid These 9 Common Dental Marketing Mistakes

Digital marketing is the driving force behind a successful dental practice. However, missteps can drive your practice in the wrong direction. Save yourself time, money, embarrassment, and frustration by avoiding these common marketing pitfalls: Too much spotlights on service So you have cutting-edge dental equipment and a new expertise your competitors don’t offer, and you …

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